Bringing you
the freshest produce
about us
Founded in 2022, Follow the Sun was born after a deep dive into the agricultural and the food processing industry in East Africa, which is experiencing growth and transformation. Kenya has a large, thriving fertile land base, ideal weather conditions, and a large farming population that can grow all of its food and consistently produces surpluses. However barriers for Kenyan farmers and food processing are very evident and prevent them from achieving their full potential. We help farmers by supporting projects from soil to plate, with a focus on the retail, processing and value added products to the National Retail Market, as well as Africa – UAE trade route, and with a view to expand to new markets in SAMEA and the Southern EU.
our mission
Follow the Sun aims to innovate and scale up, from a supplier to a leading fresh produce provider through creating effective, long term relationships with our partners based on delivery of quality and timely needs with an anticipation of their needs.
what we do
- Competitive Intelligence and Benchmarking
- Market Entry Strategy
- Consumer Survey and Feedback Reporting
- Cost Modelling and Forecasting
- Growth Opportunities Identification
- Farm Planting Program
Featured product
our services
Follow the Sun offers services ranging from consultancy to operational management, processing, packaging, logistics, and long-term market trend crop management via the following methods:
- We utilise competitive intelligence and benchmarking to analyse industry trends and competitors’ information, products, and strategy to drive internal changes, new business model tactics, product launching, and diversification.
- We create a phased market entry strategy to establish a winning presence in the national or export market.
- We utilise detailed consumer surveys and feedback reports to provide our partners with the right inputs while making strategic decisions to enter a new market, launch a new product and improve their existing services.
- We use a robust cost model which supports our partners during financial planning. Our pricing models also help in designing, planning, procurement, and understanding the costs and specifics of each market.
- We support our partners in identifying countless growth opportunities across the value chain. This includes raw material sourcing, operational management, implementing processing systems, packaging, distribution, and appointing the best freight forward partners. As well as negotiation of commercial terms, execution of contracts with joint ventures, funding and customer due diligence.
- We employ the use of a complete and efficient farm planting program orientation, based on International Standards, inclusive of full farming management services, to include the best and specific seedling research, propagation, and registration.